Founder-led, thoughtful, commercially grounded.
Shaw Consultancy is led by Alexandra Shaw. The consultancy was built for businesses that want a practical outside view — without the overhead of an agency or advice that does not really fit their situation.
- Retail and e-commerce perspective Alexandra’s background includes major retail and e-commerce environments including Amazon, John Lewis, and Mulberry.
- Brand sensitivity and commercial sense The work balances customer understanding, presentation, digital clarity, and realistic decision-making.
- Carefully applied AI The aim is not to use AI for its own sake. It is to use it where it improves the quality, speed, and usefulness of the work.
Why Shaw Consultancy was created
Many small businesses are in a difficult position. They do not want a large agency, may not trust generic freelance support, and feel pressure to do something with AI without knowing where to actually start.
A clearer outside view
Practical guidance, better prioritisation, and recommendations that fit the business rather than someone else’s template.
More noise
Generic reports, inflated AI language, or a process that makes the client feel processed rather than supported.
A more thoughtful kind of support
Support that combines commercial thinking, real retail perspective, and modern tools — with a person behind every recommendation.
Direct access to Alexandra
The founder relationship is part of the value. The work is not passed between layers of people and systems.
A different kind of consultancy
The consultancy is not built around volume. It is built around quality of thought, attention, and recommendation.
Commercially useful
The work should make decisions easier, not just sound intelligent.
Tailored and proportionate
Support should fit the business, the stage, and the pressure it is under.
Human and clear
A good engagement leaves the client feeling more confident, more focused, and less overwhelmed.
Who Alexandra works best with
The consultancy works best with founder-led brands, small and growing e-commerce businesses, and teams that want to use AI where it genuinely helps — not just for the sake of it.
Continue the story
See how the work is done, or start the conversation when the business is ready for a clearer outside view.