- Same-page checkout: reduce step-switching where the platform setup allows it.
- Inline shipping incentive: make the delivery threshold visible near the add-to-cart moment.
- Express payment options: keep high-intent mobile users moving.
- Speed budget: protect LCP on the templates that matter most commercially.
- Form diet: remove fields that are not genuinely needed.
- Social proof above the fold: show review signals close to price and action.
- USP repetition in the cart drawer: restate delivery, returns and reassurance cues at the point of doubt.
- Price-anchored bundles: use value framing to increase average order value.
- Post-purchase survey: capture lightweight voice-of-customer signals that improve the next cycle of work.
This kind of checklist is most useful when it feeds into a prioritised roadmap rather than becoming nine disconnected ideas in a backlog.
Next step
If traffic is limited and not every CRO idea can be tested properly, move into the prioritisation framework next.