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Conversion case study
+22% conversion for an independent apparel brand
A focused conversion and checkout-improvement sprint that lifted revenue without requiring a full site redesign.
Checkout conversion
+22%
Revenue per session
+17%
Mobile LCP
2.3s
Objective
Lift online checkout completion without redesigning the entire site.
What was getting in the way
- Multi-step checkout was driving a 37% drop-off rate.
- Shipping incentives were not visible close enough to the main CTA.
- Mobile performance lag was making a weaker first impression on high-intent traffic.
What changed
- Collapsed the checkout flow into a simpler accordion pattern.
- Added a dynamic free-delivery message inside the add-to-cart moment.
- Compressed hero imagery and deferred non-critical JavaScript on key templates.
Outcome
The project lifted checkout conversion by 22% over the following eight weeks, increased revenue per session by 17%, and reduced mobile LCP from 4.1 seconds to 2.3 seconds.