Turn a messy CRO queue into a ranked shortlist.
Enter the pages or journeys that look most expensive right now, score them across four commercial filters, and get a clearer order for what should move first.
Intent
How close the user is to buying or taking the revenue-driving action.
Friction
How badly the issue affects trust, clarity, speed or completion.
Commercial value
How important the page or journey is to revenue and margin.
Compare two to five opportunities that are actually competing for time.
This is designed for lower-volume teams where prioritisation matters more than endless testing. Keep the inputs close to live pages, journeys or funnel issues rather than abstract ideas.
Score guide
Use `5` when the factor is strongly present. For effort, `1` means easy and `5` means heavy implementation.
Best input types
Product page clarity, collection-to-product transitions, basket friction, checkout reassurance, lifecycle landing pages and trust signals.