Are the right people finding and trusting you?
This covers visibility, proposition clarity, search, content, paid demand and the early trust signals that determine whether attention becomes qualified interest.
Direct specialist support
Work directly with Alexandra.
Tailored, not templated
Advice shaped to your business and stage.
Ready for what is next
Useful for smaller teams, larger businesses and anyone preparing for more AI-assisted work.
Human judgement stays central
Technology strengthens the work without flattening it.
Clear priorities
Useful next steps, not more noise.
The 3Cs, plainly put
A simple way to see what needs attention first.
The 3Cs framework is the consultancy’s shorthand for the three places growth usually breaks down. It is not jargon for its own sake. It is a practical way to work out whether the business needs better demand quality, better conversion, or a stronger repeat-purchase engine first.
Does the site turn demand into action?
This is where friction, unclear offers, weak landing pages, checkout leakage and muddled prioritisation start costing real revenue.
Do customers come back, buy again and hear the right message?
This covers lifecycle, retention, segmentation, post-purchase thinking and whether the customer relationship strengthens after the first order.
Client perspective
What clients notice first when the work is useful.
The feedback tends to land in the same places: clearer priorities, calmer decision-making and a stronger sense that the work fits the business rather than a template.
“Alexandra brought clarity very quickly. We stopped treating every channel task as equally urgent and focused on the few fixes that were genuinely holding revenue back.”
“The work felt commercially grounded from day one. It was not a generic audit. It was a sensible plan we could act on immediately, with a clear reason for the order of work.”
“What stood out was the judgement. AI supported the analysis, but the recommendations still felt considered, brand-aware and realistic for the stage we were at.”
Where the work usually helps first
The first job is usually not adding more activity. It is getting clearer on what matters, what is underperforming and what deserves attention now.
Clearer strategic direction
When growth feels busy but not well joined up, the work starts by clarifying priorities, sequencing and trade-offs.
Stronger customer journey
When site, CRM, content and conversion work do not feel like one joined experience, the customer journey needs a more thoughtful view.
A steadier path into AI
When the team wants to move with more confidence, the work helps define where AI is genuinely useful, where human strengths should stay central and how to build toward an AI-assisted future at the right pace.
How the work usually starts
The offers are designed to meet businesses where they are, create clarity first and move into practical support once the right next step is clear.
01
Local Business Pilot
An approachable starting point for brands that want an experienced outside view before committing to anything larger.
02
3Cs Growth Review
A structured look at customer, company and competition to sharpen direction and prioritisation.
03
AI Readiness Review
A calmer way to decide where AI should help, what should stay human-led and what guardrails the brand needs.
04
Monthly Advisory
Ongoing founder-led strategic input for businesses that want continuity, sharper decisions and a trusted outside view.
Human judgement with AI support
A warm practical way to get outside perspective.
Shaw Consultancy helps businesses move toward an AI-assisted future without rushing past the basics. AI can speed up synthesis and analysis but the work still needs context, taste, commercial judgement and brand awareness.
- Listen properly Start with the business, the pressures and the question that needs answering.
- Diagnose clearly Use structured review and smart analysis to identify what matters most.
- Recommend realistically Translate findings into priorities that fit the business rather than a generic wish list.
- Stay close to action Keep the next step clear, proportionate and useful from the first conversation onward.
Tools that structure the thinking before the conversation starts
The snapshot, diagnostic and planning tools are free to use. Each one turns a short input session into a clearer picture of where the work should focus and points toward the relevant sprint or advisory route when it is useful.
Start here
Build a five-minute 3Cs snapshot before deciding what deserves a deeper review.
Score Connect, Convert and Continuously Engage health in under five minutes, get one priority action per pillar and start the strategy conversation from a clearer place.
Go deeper
Use the full 3Cs diagnostic when you want a more detailed self-serve read.
Answer 12 questions across the three pillars and get a fuller recommendation on where the biggest gap sits and what kind of work fits it.
Seasonal planningPlan the peak window before the calendar starts dictating the work.
Score readiness across site, lifecycle and paid activity, then get a timing-aware action plan shaped around how much runway is actually left.
Reporting toolTurn a set of KPI movements into a narrative worth acting on.
Enter the metrics from any channel and get a structured read on what changed, why it matters and what the clearest next move is.
Full tool suiteSee all ten tools and the consultancy offers that sit behind them.
CRO scoring, CRM gap mapping, content opportunity planning, GEO brief building, page sense checking and review & rebook flows, alongside advisory, sprint and diagnostic support.
Selected proof
The proof already exists in clearer commercial outcomes, stronger prioritisation and work that feels grounded in how brands actually operate.
Featured case study
How a DTC beauty brand added £120k in Q4.
A peak-trading sprint combining speed, lifecycle segmentation and stronger conversion cues without leaning on heavy discounting.
£120k
Incremental Q4 revenue
+28%
Year-on-year lift
-11%
Bounce-rate change
Conversion
+22% conversion for an independent apparel brand
UX and checkout changes that lifted revenue within eight weeks.
MarketplaceVinted side-hustle to £10k per month
A clearer operating model for scaling second-hand marketplace trading.
Proof hubReview all case studies
Browse the current proof set across conversion, trading and measurement.
Insights that support the same story
The insight library already does the right job: practical perspective on customer journey, measurement, search, CRM and thoughtful AI use.
Founder relationship
The person and the method should be easy to understand.
The strongest top-level story is not channels or software. It is Alexandra’s perspective, how the consultancy works and the kind of support clients can expect from the first conversation onwards.
Next step
Better digital decisions start with a clearer view.
If something feels unclear, stuck or underpowered, that is enough to start. The first step is a low-pressure conversation about the business, what matters now and what kind of support is proportionate.
You do not need a polished brief. A few honest details are enough to make the next step more useful.
Start with the contact page
Use the full contact and booking page to share context, choose the right starting point or book a friendly intro call.
Messages are reviewed personally and, if there is a good fit, the next step will be kept clear and proportionate.