Choose the next content and search opportunities worth making.
Enter the topics or search themes competing for attention, score them across demand, authority fit, commercial relevance and effort, then get a ranked shortlist with the right asset type for each one.
Demand
How strongly the topic connects to real search behaviour or recurring customer questions.
Authority fit
How credibly the brand can speak to the topic with proof, expertise or product relevance.
Commercial relevance
How closely the topic supports qualified demand, product discovery or service intent.
Compare two to five themes that are genuinely competing for production time.
This is designed for teams that already have more ideas than capacity. Keep the entries close to live customer questions, search themes or authority angles rather than broad campaign ambitions.
Best inputs
Category questions, product comparisons, buying guides, care or gifting topics, use-case content, service pages, and proof-led authority pages.
Search stage guide
`Discover` is for early questions, `Compare` is for option-evaluation content, and `Decide` is for commercial or proof-led pages close to action.